Jeff Jeter Earns ChFC® Designation

Knoxville Advisor Jeff Jeter Earns ChFC® Designation

Heritage Investors Wants to Congratulate Jeff Jeter on Receiving His Chartered Financial Consultant® Designation!

Heritage Investors is proud to announce that its very own, Jeff Jeter has achieved Chartered Financial Consultant® status. The ChFC® designation means that Jeff has completed all nine requirements and passed multiple exams in the process. The designation is awarded by the American College of Financial Services in Bryn Mawr, Pennsylvania, and provides its recipients with training in very specific client planning services, such as divorcees and families with special needs.

This is yet another shining star in Jeff’s illustrious career. In addition to his latest achievement, Jeff has served his country as an AH-64 Apache Helicopter Pilot during Desert Storm, earned the CFP®, CEP®, FINRA 7, 65, and 66 licenses, and has even worked with the Tennessee Treasury Dept. to benefit families with special needs. Throughout his life, Jeff’s motivation has always been to serve others. This makes him a valuable and selfless asset to the Heritage Investors team.

With his newest designation, Jeff will continue to offer clients the highest standard of service with uncompromising ethics. In addition, Jeff’s clients are given personal attention and a level of detail that is unrivaled. Whether you’re a new client or an old friend, Jeff is going to treat you like family, prioritizing your goals. So the next time you’re in the office, stop by and join us in congratulating Jeff on becoming a Chartered Financial Consultant®.

Knoxville Business Advisor David Kent Earns CEPA

Knoxville Business Advisor David Kent Earns CEPA® Designation

Throughout his career, David Kent has displayed a keen understanding of business and the tactics used to maximize value. Since joining the Heritage team, he has embraced his role as Director of Business Planning and is truly passionate about helping small business owners succeed. With the understanding that even business owners must eventually retire, David has dedicated himself to mastering his craft and expanding his knowledge. As a result, David has recently earned the designation of Certified Exit Planning Advisor®, becoming one of 45 CEPA®s in Tennessee and only a handful in the Knoxville area.  Read more

Goodbread Investopedia Top 100

Justin Goodbread — 3 Time Winner of Investopedia’s Top 100 Advisor

Throughout his career, Justin has been driven by a passion for helping people achieve their financial goals through comprehensive planning and deep education. Unsatisfied by the status quo within the financial industry, Justin set out to destroy the complexities of money for small business owners. This simple approach has enabled him to reach millions of people around the world, educating them on complex financial ideas and strategies in terms that anyone can understand. As a result, Justin has caught the eye of many of the industry’s leading experts. They, too, have been impressed by Justin’s honest and engaging style. Read more

bitcoin 101 what is bitcoin

Bitcoin 101 – What is It and Should I Invest in 2021?

The word virtual is defined as “being such in essence or effect though not formally recognized or admitted.” Each and every day the world we live in, especially in this rapidly changing digital age, seems to move further and further away from the concrete and closer to the virtual. The recent surge in Bitcoin is, even more, evidence of the movement. If you’re like so many others and ready to jump on the Bitcoin bandwagon, make sure you understand it before you dive right in. Read more

The Dangers of The 4 percent Rule

How Business Owners Can Avoid The Dangers of The 4% Rule

For decades, business owners and investors have been taught to follow the 4% rule. By never withdrawing more than 4% of the portfolio value in a given year, they could make their funds stretch far into the future. Sounds great, right? So, what’s the problem? No two people are exactly alike and we all have unique financial needs. Let’s take a closer look at how business owners can avoid the dangers of the 4% rule.

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what is a financial advisor

What is a Financial Advisor & Why Do You Need One?

Finances are a very personal aspect of our lives. How we handle our money can be extremely revealing as to the type of person that we are. Because of this, having someone else involved in our financial lives can leave us feeling exposed and vulnerable. This is why having a financial advisor that you can trust is so important. A trusted financial advisor can be one of your most valuable assets.

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Is the Market Downturn different this time?

The Market Downturn ~ Is It Different This Time?

Through the years, we have seen many market downturns. From the bear market of 1987 to the economic crisis of 2008-2009, each one has brought its own fears and concerns. In the same way, many investors have concerns about what’s taking place in the market today. In today’s blog, I’d like to take a look at the current downturn and how it compares to those we’ve seen in the past. Follow along as I explore the market downturn and whether this time is different.

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2019 Investopedia Top 100 advisor

CFP® Goodbread Named Investopedia Top 100 Advisor

“Life is complicated, but money doesn’t have to be.”
— Justin Goodbread

Over the years, Justin’s passion has been helping the Heritage Investors clients—and visitors to FinanciallySimple.com—with their business and personal finances. His ability to explain the complexity of finances in terms that anyone can understand has caught the eye of many in the investment world, namely the Investopedia financial portal. They too were impressed and named Justin an Investopedia Top 100 advisor for 2018 and 2019. Read more

Rebalance Your Portfolio

Should You Rebalance Your Portfolio?

A term you have likely heard tossed around in the financial services world is ‘rebalancing’. Economist John Maynard Keynes said, “The market can remain irrational longer than you can remain solvent.” With this major concern in the background, let’s define rebalancing as the action which brings something back into balance. Read more

Investing for Your Legacy

Are You Investing for Yourself, or Are You Investing for Your Legacy?

Traditionally, financial advisors tell their clients, “Don’t take any more risk than is necessary to achieve your goals.” Following that advice, when you turn 70, 80, or 90-years-old, you should move your money into conservative investments with guaranteed low returns rather than keep your money in riskier investments that could potentially provide higher returns. Essentially, advisors say that it’s more important to protect your money at that age than to double it. Yet, is that always true? Is this conventional wisdom ever flawed?  Should you stop making any potentially risky investments when you reach a certain age? Well, you will find the answer to that question by asking another: Are you investing for yourself, or are you investing for your legacy? Read more