2019 Investopedia Top 100 advisor

CFP® Goodbread Named Investopedia Top 100 Advisor

“Life is complicated, but money doesn’t have to be.”
— Justin Goodbread

Over the years, Justin’s passion has been helping the Heritage Investors clients—and visitors to FinanciallySimple.com—with their business and personal finances. His ability to explain the complexity of finances in terms that anyone can understand has caught the eye of many in the investment world, namely the Investopedia financial portal. They too were impressed and named Justin an Investopedia Top 100 advisor for 2018 and 2019. Read more

Rebalance Your Portfolio

Should You Rebalance Your Portfolio?

A term you have likely heard tossed around in the financial services world is ‘rebalancing’. Economist John Maynard Keynes said, “The market can remain irrational longer than you can remain solvent.” With this major concern in the background, let’s define rebalancing as the action which brings something back into balance. Read more

Investing for Your Legacy

Are You Investing for Yourself, or Are You Investing for Your Legacy?

Traditionally, financial advisors tell their clients, “Don’t take any more risk than is necessary to achieve your goals.” Following that advice, when you turn 70, 80, or 90-years-old, you should move your money into conservative investments with guaranteed low returns rather than keep your money in riskier investments that could potentially provide higher returns. Essentially, advisors say that it’s more important to protect your money at that age than to double it. Yet, is that always true? Is this conventional wisdom ever flawed?  Should you stop making any potentially risky investments when you reach a certain age? Well, you will find the answer to that question by asking another: Are you investing for yourself, or are you investing for your legacy? Read more

5 Steps to Take When Your Financial Advisor Retires

If you’ve received a letter or phone call about your financial advisor retiring, you may be scratching your head, thinking, “What do I do next?” For the last several years, the number of financial advisors has steadily been decreasing. In 2008, there were roughly 325,000 financial advisors. By 2014, that number decreased to roughly 285,000. Read more

Which Should I Have: ROTH IRA or Traditional IRA?

It’s an age-old question when it comes to retirement accounts. Should I use a ROTH or a Traditional IRA? Both are great vehicles to prepare for retirement. However, neither are ALWAYS a perfect fit for everyone. Let me break them down a little further to help you understand the differences and when you might want to choose one over the other. Read more

balancing rocks symbolic for Personal Risk Tolerance example

Understanding How Personal Risk Tolerance Affects Investing Strategy

If you enjoy roller coasters, then perhaps you’ve enjoyed the last twelve months of the stock market. On the other hand, if you’re like many others, then watching the seesaw of events affect your portfolio could be causing you some sleepless nights. With the 2018 Christmas Eve drop and the after Christmas rebound of the market, now may be a great time to check your risk tolerance. Read more

Will I Outlive My Retirement Money if I Retire at the Stock Market Peak?

If retiring early is a goal you hope to achieve, you are not alone. The FIRE (financial independence/retire early) movement is growing at a rapid pace; and why not with markets hitting all-time highs? However, have you really examined whether retiring at or near the peak of a bull market is the wisest decision? What will it mean for your portfolio if the market crashes? Maybe not as much as you would think with some expert planning. Read more

Five Essential Money Moves for First Time Parents

One of the most joyful life-changing games and events for a couple’s financial plan is the birth of their very first child. However, you will learn quickly that “kids ain’t cheap!” In this article, we will give you my suggestions for great money moves for first-time parents like yourselves. Read more

Why Timing the Market is a Terrible Idea

Recently, one particular client was looking for someone to help them reach their goals before retirement. With a seven-figure portfolio, he has done quite well for himself. But he was now interviewing for help from a few brokers in town, and us. They decided to go with another firm. Read more

When Should I Start Drawing Social Security?

You may be eligible to start drawing Social Security as soon as you turn 62, but this doesn’t mean you necessarily should. By waiting a few years, you will get a higher monthly payment and potentially more total income. So how do you decide? Read more